Why it is important

Let's illustrate the importance of web site audit by an example. You go online to shop around for something you really need. Then you find it in two places. Both offer you good discounts, etc. However, one site is slow and you come across broken links from time to time. A simple question - where will you buy?

The answer is quite natural and our research confirms that up to 27% visitors leave any site because of a broken link or slow pages. Can you afford to lose one third of your customers?

Broken links and even incorrectly rendered images can seriously damage the thing called the "credibility" of your website. Credibility is especially important in the World Wide Web, because here you don't see your seller in person and the risk of fraud is several times higher. You would certainly choose to purchase from a website that looks professional and works like a Swiss watch: its owner probably invested a lot of time and money to achieve this effect, UNLIKE a fraudster that makes a website for one week and doesn't care about what would happen to it when it finally compromises itself and loses any reputation. Web site audit is what helps you keep looking professional and instill trust.

Web site audit is a process of detecting and reporting all usability and credibility problems on a web site. It involves analysis of the site for several factors, such as:

Clean and professional look
Abandonment rate and bottlenecks in the conversion funnels
Broken links, including missing images
Incorrectly displayed graphics
Slow pages
Hard-to-reach pages
Missing (or improperly formatted) META information - such a TITLE tag - that affects your search engine positioning.

Unfortunately, there isn't a web site audit software yet that would estimate how appealing and attrative your site looks.

Fortunately, there IS a web site audit software that would check and report all credibility factors. Furthermore, with Web CEO, it is FREE.

Learn the secrets of web site audit firms

What should you do? Of course, you can try to improve your site by clicking on every link and guessing what is wrong with that page. If your site has over 10 pages and 50 links,web site audit will soon become a painful and long-drawn duty, not to mention that some problems are not on the surface.

Now imagine that your website uses a dynamic technology to generate thousands of pages, such as, for example, an online catalog. Web site audit in these cases becomes a headache even for professional site audit companies. Usually, though, such companies have a secret time-saving web site audit utility that automates a big deal of their routines. Nowadays, since the Web becomes more complicated and involves more and more technologies, web site audit tools have evolutionized into sophisticated programs that can do advanced things like checking the Multimedia and ActiveX content, submitting forms and scan password-protected pages.

Web CEO offer you this enterprise quality web site audit software for free so you can do the web site audit for your own site in-house saving your money: Web CEO gives you the Website Quality Manager (we call it the Project Auditor). This incredible web site audit tool thoroughly examines all pages on your site and literally pinpoints every error and problem.

Get an excellent overview of site quality

Broken links, slow pages, missing images and their attributes, missing Meta tags and Titles. The Project Auditor gives you the full coverage of these and many other problems.

Overall, you'll have 20 reports highlighting every problem area on your site. And with the detailed breakdown of problems by page you'll completely stop guessing.

Retain full control over your Web site with a brand-new feature

The All-on-screen feature turns your work with the Project Auditor into a pleasure. On one screen, even without looking at the reports you can see your site as is, with detailed information about each page: properties, errors and warnings, parent and child pages.

Stop losing customers now

We hate to see good Web sites failing to deliver the good experience to their visitors. Download the Free Edition because it will be of a great assistance on the way to the best possible Web experience of your visitors.

Don't take our words for granted,
see what experts and users say:

Alex Matsko - CIO, Gilan-Lava, LLC
“First of all, thank you! I'll be really concise. We have to deal with the most demanding customers one can imagine such as Motorola and other top brands, so it is no wonder none of us has the right to make a mistake. And Web CEO does a great job helping us remain above praise and above competition.

Again, thank you for this excellent software (and I know what I'm saying because we are developers as well). I don't know what we would do without it.”
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